Analytical Tools and Techniques
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Who should do this course?
Why should do this course?
Overview of tractor industry supply chain â€“ actors involved
- How does demand and supply planning happen?
- ASM and BSM decide on demand based on sales projections for 3 months
- Plants are given demand (60 days of lag time)
- Assembly and dispatch to nearest depots as per the demands by each region via trailers
- Depot to dealers based on request placed â€“ usually by road (Insured by the company)
- Solve the puzzle â€“ Sequence the cards
- Share your experience â€“ Pick people from different fields to talk on what they do, what would they like to know from people from other fields
Understanding your market and sales Planning
- View on how planning happens, how are regions categorized (Developing, Developed and Virgin markets)
- Developing channels
- Form 4-5 teams
- Assume you are starting your own tractor manufacturing firm
- What are different teams you will need
- How will you plan manufacturing and sales
- What are the key challenges you will face in running the business
- How will you market your product
- Represent your plan
Contract and Alliance
- Enabling the partners
- Designing and launching marketing campaigns
- Listening to your end customer â€“ Product Innovation
- Channel to organizational extension- Selling business solutions
- Appreciating the Channel economics
- Understanding the cost of serving the channels
- Building profitable alliances and leveraging the relations for better reach
- Dealership/Channel overview
- What is channel management?
- Best practices around channel management.
Dealer on boarding
- Dealer on boarding process walk through
- Sequencing exercise
- Dealer Viability Process
- Conducting a back of the envelope cost benefit analysis â€“ Opening new channels
- Calculating Dealer ROI